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Saturday, 28 July 2012

Charlie Kindel's model : "Experience is stuff over time"

Charlie Kindel is a  former Microsoft GM who worked on the Windows Phone experience and is currently an angel investor with an immensely popular blog called cek.log

Here is his thought provoking perspective on what will build strong businesses in the digital space. Charlie puts the user experience at the heart of success.

An end-to-end user experience is a cohesive combination of devices,people, brands, channels, services, and content that improves over time.

It's about much more than having a Facebook page, an app for each mobile OS and a website. It's about how cohesive the user experience is as he/she moves from one device to the next, and from the offline to the online world. It's a big challenge and a big opportunity.