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Thursday, 2 August 2012

Using Maps for business growth

CNet News has reported a tie up between Nokia Maps and Groupon to provide real time deals to Nokia Lumia users. There is a natural fit between limited local deals and a navigation app - you can see cool deals nearby and Maps helps you to navigate your way to them. Everyone benefits - the brand partners, the customers and the local businesses that want to woo customers. 


Think of a Marauder's Map ala Harry Potter on your mobile. Combining the plotting of friends through FourSquare, deals you are interested in depending on where you're at and the time of day - lunch deals if it's noon and you're away from home. It could be as absorbing as spending time immersed in networking on Facebook.